ARTHA Ops™ is an Operations Centric Revenue Management application that supports: Manufacturing Revenue Management, product availability constrained Fill Rate maximization, expediting action synthesizing and shipping capacity constrained revenue maximization. These four component products work in unison to align the supply with the demand to achieve a sustainable maximum throughput and revenue. ARTHA Ops™ creates an amplifying domino effect to maximize the sales revenue. ARTHA Ops™ seamlessly integrates with SAP ECC both from process and technical perspectives.

It is not the demand management decisions themselves that we are calling by the name Revenue Management; it is, rather, the "how" in how these decisions are made. Our innovation lies in the heuristics and algorithms developed for making the fulfillment operations decisions. This approach to fulfillment operations management is a technologically sophisticated, detailed and intensely operational on a scale and complexity that would be unthinkable through manual means.

Operations Centric Revenue Management is a new breed of Revenue Management application to manage the Plants production planning, Distribution Center's fulfillment operations in peak periods when facilities' capacity limitations kick in.OCRM assesses the value of "opportunity to sell" under varying levels of "demand" in a given period by taking into account the "extent of Materials availability for a particular order", "Fulfillment capacity" , "Terms and conditions of sale" (like PO validity period etc.) and helps the organizations maximize the revenue by carefully selecting which demand to fulfill and which demand to steer to a later date or even risk cancellation. In oversimplified terms, you may view this as a 'better mouse trap' for handling "End of Quarter" rushes through a combination of heuristics and quantitative methods to maximize the revenue.