Tactics For Making "The Revenue Pie" Bigger!

All the possible tactics the enterprises adopt to increase revenue need an evaluation mechanism that helps identify what has worked, what is working and what is not.  Through our Enterprise Revenue Dynamics™ component of ARTHA Ops™,  the B2B supplier  will  be  able  to identify  continually  changing  value   proposition or "the offer set"  -  product  offerings, terms and conditions of sale, the service level commitments etc for specific customer segments in different geographies for clearly defined tactical  periods and readjust segmentation model & value proposition taking into account the changing patterns.

How "the operational load" on the Distribution Center, in comparison to the "revenue" from a specific segment is varying over time, can also be analyzed to achieve a meaningful SKU rationalization.

One of the key challenges to application of Operations Centric Revenue Management in  the context of  B2B Demand Management is – "the utilization of short term revenue maximization opportunities without adversely affecting the long term  revenue realization potential". Sales Revenue Dynamics component addresses the aforementioned key challenge.